About Us

After working in public safety for almost 25 years and seeing some negative aspects of human behavior, I decided to create a brand that focuses on positivity, motivation, and progress. Leading Apparel is an athleisure clothing line that promotes leadership and motivation. Our core message is "As you water it, so it grows," which means that you get what you give. As Dr. King said, "Darkness cannot drive out darkness; only light can do that." That's why I created a brand that spreads light!

Our Logo and Designs

The Leading Apparel logo represents a commitment to progress and positive values that serve individuals of all backgrounds. Our collection of graphic tees features designs on the back that offer encouraging affirmations without imposing interaction on others. Additionally, a design on the front is thoughtfully selected to reflect a deeper personal connection to the message. 

Our designs are intentionally simple, the focal point is the message!